Who We Are

Graceless is the world’s first anti-aspirational brand for women, hell-bent on changing how we’re talked to and about. It’s content, commentary, and connections for those of us tired of the Supposed To and Should Have, and ready to Just Be.

Media targeted to women aims for perfection, regardless of its focus. Whether you’re expected to maintain your goal weight, fight the patriarchy, pursue your dream career, achieve the perfect orgasm, or hate celebrities—you better do it well. Content tends to go one of two ways: giving you a reprieve from your own life or measuring your life against others. Graceless throws out the measuring stick, providing a voice missing for too long: you don’t have to aspire to be anything but yourself. Welcome home.

To be Graceless means:

  • To accept yourself for your strengths and flaws alike
  • To embrace the messiness of being human
  • To be absolutely yourself in this current moment, whatever the emotion that accompanies it 
  • To refuse to be spoken down to and refuse to be made to feel less
  • To stay informed
  • To fight for what matters
  • To not give a shit about what anyone else thinks you need to be

Carla Cook

CEO & Co-Founder

Carla has covered the bases in twenty years of working in the startup industry, from business strategy, marketing, and PR to speaking, event management, and company advisory. In addition to consulting work, her previous gig was as Director of Communications and Business Development for The Daily Dot, an online media site with over 20M monthly uniques. She created the communications department from scratch, in addition to managing events, syndication, and sales enablement programs.

Allyson Michele Holley

Creative Director & Co-Founder

Born in Oklahoma but indoctrinated in Texas, Allyson’s career hat has 50 corners. She’s a sound artist with a degree in audio engineering and music production, multi-instrumentalist, marketer, brander, and social media strategist. Before earning her degree, she worked as Web Editor at KUT Public Media writing and editing stories for Texas Standard, and was Community Manager at The Daily Dot, managing all social media presences and creating sales and marketing content. She currently edits The Insight and Homesteady podcasts.